How many people out there actually believe that a locksmith would need a website? Probably not many people. However, I am here to tell you that a locksmith (or any service provider for that matter) does indeed need a website... even if it is only one page. The reason, as always, is that people are using search engines to find services of all kinds.
Inconvenient searches. This is a term that I use for search phrases that people type into Google that they did not plan on searching for throughout their day. Examples of an inconvenient search include terms such as: oxford ms locksmith, oxford ms air conditioning repair, oxford ms oil change, oxford ms tire repair, oxford ms taxi... you get the point. It is something that is inconvenient. However inconvenient, the point is that we still do use search engines to find these types of services.
Typically, I do not plan on locking my keys in my car... but if I do I know what I'm doing... pulling out my iPhone and Googling "locksmith oxford ms".
The power of mobile search is reason enough for inconvenient search service providers to have a web presence. If you lock your keys in your car, you no longer have to freak out because you do not have a locksmiths phone number in your phone... you just pull out your smart phone and Google it. The mobile web is experiencing phenomenal growth rates and more and more people are using their mobile device to access the Internet everyday. For this reason, all small businesses need to incorporate Internet marketing into their marketing budgets. We are searching for anything and everything on our hand-held Google machines... including inconvenient searches!
In the case of locksmiths in Oxford, MS there are about 28 searches on Google each month for the phrase "locksmith oxford ms". Now, that may not be very much search volume, but it is an opportunity for a local locksmith to bring in more business because nearly everyday somebody is inconveniently locking their keys in their car and they are most likely pulling out their smart phone and Googling "locksmith oxford ms". These people are desperately asking for a locksmith... they want to pay money for your service!
Adam is considered a top Internet marketing consultant for the local Internet Marketing company P.O.G. in Oxford Mississippi. To learn more visit: http://ProfitOptimizationGroup.com
Adam is considered a top Internet marketing consultant for the local Internet Marketing company P.O.G. in Oxford Mississippi. To learn more visit: http://ProfitOptimizationGroup.com
