La Rousse Salon Can Use a New Style

Plain and Simple is NOT the Best Thing

(www.laroussesalon.com)

La Rousse Salon in Oxford, MS could use a new look.  Their business location is in a prime spot, being on The Square but with a prime spot of a professional business also needs to come with a professional website.  Your image is extremely important in business both offline marketing and online marketing.  Considering where technology is today and where it continues to be focused on in the future, the Internet can not and should not be overlooked by any profession.  With that being said... Here goes the critique of La Rousse Salon...

...Where should I start is a hard question to answer

The overall design is a key component in providing a professional image for your business website.  This is something that La Rousse lacks a lot of.  As soon as you land on the home page the thought of "great another one" meaning another business that has a lot of potential but lacks the image in profession when it comes to their web design.  As technology changes each year so does marketing and design.  You have to be on top of your game to stay alive during these rough times that our economy is going through.  An updated website is a *must* for La Rousse.  Head over to Bethany's Spa and Salon.. now this is an up to date Salon website.  Time for a change La Rousse Salon!

More content! More content!  Add some more content to the site and this will help out a lot.  Your visitors to your website will stay on your website longer resulting in educating your new potential customers about who you are and your staff.  Give us your story!  Your story is part of branding.  How did you come about?  What motivated you to start your business?  Believe it or not people (your customers) want to know this.

Location?  This is were Google Maps comes into play.  Have you seen their new feature? Street view?  You can actually see your business building on Google Maps now.  Add that to your site along with a location page.  This is a start for more content.  Here is the street view of La Rousse Salon Click Here

Your competitors are out doing you  What I mean by this statement is, your competitors like Bethany's Spa and Salon have higher search engine rankings for the search term "salons in oxford ms". Why is this?  Because their site is new and updated and they also have a lot more content on their website... Now do you see the importance of content for any business website?  I hope you do..  To show you proof here is a screenshot of the organic rankings for the search term "salons in oxford ms"

For More Search Volume Results Visit Salon Search Volume

La Rousse does out rank Bethany's for other search terms but not for long.. More content on a website will out do your site any day!  Bethany's will soon have a PR of 1 or 2 and that will put them over the top.  Sorry La Rousse if you don't act now and fast you will start to see your rankings drop on the search engines resulting to less customers.  I don't care about your location, locations is not the key factor now, it's SEARCH!  The convenience of search engines is now in the palm of your potential new customers hand. Every local business owner needs to be very aware of this new technology and how to take action and act now before it's to late.

Jason is considered a top Internet marketing specialist for the local Internet Marketing company P.O.G. in Oxford Mississippi. To learn more visit: http://ProfitOptimizationGroup.com

Jason is considered a top Internet marketing specialist for the local Internet Marketing company P.O.G. in Oxford Mississippi. To learn more visit: http://ProfitOptimizationGroup.com

Addy Photography... What's Going On?

 (addyphotography.net)

I see this a good bit.  A small business owner finally decides that he/she does in fact need a website in order to convey professionalism.  So, he takes step number one and heads on over to Godaddy.com to purchase the website domain name.  Great.  Next step.  "Wow, Godaddy provides a free site builder with the purchase of a domain name and a hosting agreement??  Wow! I can build my own website now... thanks Godaddy," the business owner thinks to himself.  Probably not a good idea because the business owner is now going to end up with something similar to addyphotography.net.  Take a look for yourself.  Does this convey professionalism?  You tell me...

I'll take it easy on this one because it is obvious enough that this site is in great need of some major design work.  It is obvious that this website is not an asset to Addy Photography... I doubt it brings in any sort of leads.  If anything, this website is a hindrance to Addy Photography.  Not good.

Here is why Addy Photography needs a major website upgrade...

1. People are asking Google for "photographers in oxford ms"
2. Addyphotography.net has good rankings on Google's Local Map

There is significant search volume related to "photographers in oxford ms"
The number one reason why any business needs to invest in a website is because people are likely using search engines to find what that business has to offer.  That is the beauty of search engine marketing... customers find the business; NOT the business find customers.  In the case of Addy Photography, there are ten keyword phrases that potential customers are typing into Google that are related to their business.  On average, there are about 376 searches on Google each month that are related to "photography in oxford ms"... people are basically asking to do business with Addy Photography.  But will they?  Will they do business with Addy Photography if the first image of Addy that the potential customer has is addyphotography.net?  Likely not.  The customer is likely to move on until he/she finds a more appealing website.  We are all drawn to beauty and appeal.  Addyphotography.net has neither beauty nor appeal. 

*See more local search volumes for your business category here

Google's Local Map Rankings
The Google Local Map is obviously in a prominent location within search results... it's right there above the fold for everyone to see.  For this reason, the Local Map can be a massive traffic generator for small businesses.  The good news for Addy Photography is that they have good Local Map rankings... type in "photography oxford ms" and you are likely to see Addy Photography listed beside the Local Map.  The bad news is that since their website is not appealing, they are not going to be able to retain the traffic that the Google Local Map sends their way... people are going to immediatly rush for their browser's back button.  Not good.

Sure, there are plenty of free website templates and many point-and-click website builders out there.  But, honestly, they are a joke and definitely do not deserve to be the face of your online presence.  I'm pretty sure that we can all use a hammer, but that doesn't mean we build our own homes. If, God-forbid, I ever need major legal council, I won't be representing myself... although that is perfectly legal.  You see, some things are better left to professionals and when it comes to your businesses website, the same is true.  I am completely aware that many small businesses have limited budgets when it comes to such things as websites and other marketing expenses, but this day and time it is too important to overlook.  You wouldn't cut corners when it comes to your business's physical appearance, so why cut corners with your online appearance?

People are using Google to find your products and services; if and when they do find your website, the look and feel of your website will determine if that person actually stays on your site (and eventually becomes a customer).  The last thing you want as a website owner is for someone to immediately look for the back button when they land on your website... "Get me out of here!!"  REMEMBER:  the whole point of having a website in the first place is so that it is an asset for your business.  Let it work for you... not against you.

Adam is considered a top Internet marketing consultant for the local Internet Marketing company P.O.G. in Oxford Mississippi. To learn more visit: http://ProfitOptimizationGroup.com

Adam is considered a top Internet marketing consultant for the local Internet Marketing company P.O.G. in Oxford Mississippi. To learn more visit: http://ProfitOptimizationGroup.com

What is Local Submit?

 Power of the Local Business Center

(www.google.com/local/add/)

Over the past few years Google has added their own Local ads.  They call this the Local Business Center.  This feature is equally equivalent to the Yellow Pages.  You can submit your business information to Google and they will insert that information into their local business database.  So when a search user types in the services that your business provides, your business name, phone number, and if you have one, your business website.  The downside is this; your business is along side six other businesses that happen to be your competitors.  Now your chances of a visitor clicking on your name goes down.  The same example can be applied to your ad being in your local yellow pages.

There are some ways around to monetize this traffic.  This is called search engine marketing.  During these tough economy times new customers are a key essential for your business to stay alive.  Applying Internet marketing strategies along with traffic generation will greatly increase your profits for your business.

Click here to grab more information about Local submit:

Jason is considered a top Internet marketing specialist for the local Internet Marketing company P.O.G. in Oxford Mississippi. To learn more visit: http://ProfitOptimizationGroup.com

Jason is considered a top Internet marketing specialist for the local Internet Marketing company P.O.G. in Oxford Mississippi. To learn more visit: http://ProfitOptimizationGroup.com