Calling All Locksmiths!! PEOPLE ARE SEARCHING FOR YOU

Calling all locksmiths in the Oxford, MS area!  PEOPLE ARE LOOKING FOR YOU! 

How many people out there actually believe that a locksmith would need a website?  Probably not many people.  However, I am here to tell you that a locksmith (or any service provider for that matter) does indeed need a website... even if it is only one page.  The reason, as always, is that people are using search engines to find services of all kinds.

Inconvenient searches.  This is a term that I use for search phrases that people type into Google that they did not plan on searching for throughout their day.  Examples of an inconvenient search include terms such as:  oxford ms locksmith, oxford ms air conditioning repair, oxford ms oil change, oxford ms tire repair, oxford ms taxi... you get the point.  It is something that is inconvenient.  However inconvenient, the point is that we still do use search engines to find these types of services. 

Typically, I do not plan on locking my keys in my car... but if I do I know what I'm doing... pulling out my iPhone and Googling "locksmith oxford ms".

The power of mobile search is reason enough for inconvenient search service providers to have a web presence.  If you lock your keys in your car, you no longer have to freak out because you do not have a locksmiths phone number in your phone... you just pull out your smart phone and Google it.  The mobile web is experiencing phenomenal growth rates and more and more people are using their mobile device to access the Internet everyday.  For this reason, all small businesses need to incorporate Internet marketing into their marketing budgets.  We are searching for anything and everything on our hand-held Google machines... including inconvenient searches!

In the case of locksmiths in Oxford, MS there are about 28 searches on Google each month for the phrase "locksmith oxford ms".  Now, that may not be very much search volume, but it is an opportunity for a local locksmith to bring in more business because nearly everyday somebody is inconveniently locking their keys in their car and they are most likely pulling out their smart phone and Googling "locksmith oxford ms".  These people are desperately asking for a locksmith... they want to pay money for your service!

Quite simply:  Without a web presence, the opportunity is lost.

Adam is considered a top Internet marketing consultant for the local Internet Marketing company P.O.G. in Oxford Mississippi. To learn more visit: http://ProfitOptimizationGroup.com

Adam is considered a top Internet marketing consultant for the local Internet Marketing company P.O.G. in Oxford Mississippi. To learn more visit: http://ProfitOptimizationGroup.com

Good Look From Clayton O'Donnell Law

Simple But Appealing

(www.claytonodonnell.com)

The Clayton O'Donnell law firm website is looking great.  They have 3 locations in north Mississippi: Oxford, Tupelo, and Corinth.  Having a professional website such as this one is a great addition to your business but if your website is not receiving any traffic then what's the real reason in having one?  These days your customers and potential clients are searching for you and for your services that you offer.

The fastest way for them to find you would be a search engine.  I had a client ask me the other day, "Why do people go to Google so much and search for all the problems they have", I gave a big smile and replied, "It takes little to no effort, that's why".  It's convenient and fast.  Who doesn't like fast and easy results?  With it being convenient, meaning, it's now in the palm of your hand.  I would have to say 8 out of 10 people have the Internet on their phone.  This cuts out all that time you use to spend hunting for that damn phone book at your office or home.  With the time that it takes you to find that phone book you could already have your questions answered in a few seconds by going to your trustworthy friend...  GOOGLE.

Your potential customer and clients are searching for YOU, YOU have to be there.  This is called search engine marketing and it's a must for your business to implement if you want your business to be in business in the coming years.

The design of the home page is simple but I do like the pictures that fade in and fade out.  P.O.G. has done a very similar layout to this.  Randall Perkins Group is a commercial real estate brokerage firm here in Oxford, MS.  Click Here to view a very similar function of the rotating pictures. 

Not real sure about the half picture frame on the pages.  The empty space on the home page needs immediate attention.  Add some content there, more content the better.

Tracking, tracking, tracking is extremely important.  Your website has to have a tracking code on all your web pages.  The importance of tracking is equivalent to having a new home built and leaving off the roof.  Having a home without a roof is pointless right?  This is the same as having a website and not having Google Analytics installed on your web pages to track your visitors.

Ahhh Yes! Google Maps.. Is a must have on your location page on your website.  Clayton O'Donnell law firm does have Google Maps, major plus!

These Numbers May Shock You

Your potential clients are searching for YOU! These search terms

are extremely targeted! Click Here to see more research.

Overall... Great looking website here! I give them a 8 out of 10!

Jason is considered a top Internet marketing specialist for the local Internet Marketing company P.O.G. in Oxford Mississippi. To learn more visit: http://ProfitOptimizationGroup.com

Jason is considered a top Internet marketing specialist for the local Internet Marketing company P.O.G. in Oxford Mississippi. To learn more visit: http://ProfitOptimizationGroup.com

La Rousse Salon Can Use a New Style

Plain and Simple is NOT the Best Thing

(www.laroussesalon.com)

La Rousse Salon in Oxford, MS could use a new look.  Their business location is in a prime spot, being on The Square but with a prime spot of a professional business also needs to come with a professional website.  Your image is extremely important in business both offline marketing and online marketing.  Considering where technology is today and where it continues to be focused on in the future, the Internet can not and should not be overlooked by any profession.  With that being said... Here goes the critique of La Rousse Salon...

...Where should I start is a hard question to answer

The overall design is a key component in providing a professional image for your business website.  This is something that La Rousse lacks a lot of.  As soon as you land on the home page the thought of "great another one" meaning another business that has a lot of potential but lacks the image in profession when it comes to their web design.  As technology changes each year so does marketing and design.  You have to be on top of your game to stay alive during these rough times that our economy is going through.  An updated website is a *must* for La Rousse.  Head over to Bethany's Spa and Salon.. now this is an up to date Salon website.  Time for a change La Rousse Salon!

More content! More content!  Add some more content to the site and this will help out a lot.  Your visitors to your website will stay on your website longer resulting in educating your new potential customers about who you are and your staff.  Give us your story!  Your story is part of branding.  How did you come about?  What motivated you to start your business?  Believe it or not people (your customers) want to know this.

Location?  This is were Google Maps comes into play.  Have you seen their new feature? Street view?  You can actually see your business building on Google Maps now.  Add that to your site along with a location page.  This is a start for more content.  Here is the street view of La Rousse Salon Click Here

Your competitors are out doing you  What I mean by this statement is, your competitors like Bethany's Spa and Salon have higher search engine rankings for the search term "salons in oxford ms". Why is this?  Because their site is new and updated and they also have a lot more content on their website... Now do you see the importance of content for any business website?  I hope you do..  To show you proof here is a screenshot of the organic rankings for the search term "salons in oxford ms"

For More Search Volume Results Visit Salon Search Volume

La Rousse does out rank Bethany's for other search terms but not for long.. More content on a website will out do your site any day!  Bethany's will soon have a PR of 1 or 2 and that will put them over the top.  Sorry La Rousse if you don't act now and fast you will start to see your rankings drop on the search engines resulting to less customers.  I don't care about your location, locations is not the key factor now, it's SEARCH!  The convenience of search engines is now in the palm of your potential new customers hand. Every local business owner needs to be very aware of this new technology and how to take action and act now before it's to late.

Jason is considered a top Internet marketing specialist for the local Internet Marketing company P.O.G. in Oxford Mississippi. To learn more visit: http://ProfitOptimizationGroup.com

Jason is considered a top Internet marketing specialist for the local Internet Marketing company P.O.G. in Oxford Mississippi. To learn more visit: http://ProfitOptimizationGroup.com

Addy Photography... What's Going On?

 (addyphotography.net)

I see this a good bit.  A small business owner finally decides that he/she does in fact need a website in order to convey professionalism.  So, he takes step number one and heads on over to Godaddy.com to purchase the website domain name.  Great.  Next step.  "Wow, Godaddy provides a free site builder with the purchase of a domain name and a hosting agreement??  Wow! I can build my own website now... thanks Godaddy," the business owner thinks to himself.  Probably not a good idea because the business owner is now going to end up with something similar to addyphotography.net.  Take a look for yourself.  Does this convey professionalism?  You tell me...

I'll take it easy on this one because it is obvious enough that this site is in great need of some major design work.  It is obvious that this website is not an asset to Addy Photography... I doubt it brings in any sort of leads.  If anything, this website is a hindrance to Addy Photography.  Not good.

Here is why Addy Photography needs a major website upgrade...

1. People are asking Google for "photographers in oxford ms"
2. Addyphotography.net has good rankings on Google's Local Map

There is significant search volume related to "photographers in oxford ms"
The number one reason why any business needs to invest in a website is because people are likely using search engines to find what that business has to offer.  That is the beauty of search engine marketing... customers find the business; NOT the business find customers.  In the case of Addy Photography, there are ten keyword phrases that potential customers are typing into Google that are related to their business.  On average, there are about 376 searches on Google each month that are related to "photography in oxford ms"... people are basically asking to do business with Addy Photography.  But will they?  Will they do business with Addy Photography if the first image of Addy that the potential customer has is addyphotography.net?  Likely not.  The customer is likely to move on until he/she finds a more appealing website.  We are all drawn to beauty and appeal.  Addyphotography.net has neither beauty nor appeal. 

*See more local search volumes for your business category here

Google's Local Map Rankings
The Google Local Map is obviously in a prominent location within search results... it's right there above the fold for everyone to see.  For this reason, the Local Map can be a massive traffic generator for small businesses.  The good news for Addy Photography is that they have good Local Map rankings... type in "photography oxford ms" and you are likely to see Addy Photography listed beside the Local Map.  The bad news is that since their website is not appealing, they are not going to be able to retain the traffic that the Google Local Map sends their way... people are going to immediatly rush for their browser's back button.  Not good.

Sure, there are plenty of free website templates and many point-and-click website builders out there.  But, honestly, they are a joke and definitely do not deserve to be the face of your online presence.  I'm pretty sure that we can all use a hammer, but that doesn't mean we build our own homes. If, God-forbid, I ever need major legal council, I won't be representing myself... although that is perfectly legal.  You see, some things are better left to professionals and when it comes to your businesses website, the same is true.  I am completely aware that many small businesses have limited budgets when it comes to such things as websites and other marketing expenses, but this day and time it is too important to overlook.  You wouldn't cut corners when it comes to your business's physical appearance, so why cut corners with your online appearance?

People are using Google to find your products and services; if and when they do find your website, the look and feel of your website will determine if that person actually stays on your site (and eventually becomes a customer).  The last thing you want as a website owner is for someone to immediately look for the back button when they land on your website... "Get me out of here!!"  REMEMBER:  the whole point of having a website in the first place is so that it is an asset for your business.  Let it work for you... not against you.

Adam is considered a top Internet marketing consultant for the local Internet Marketing company P.O.G. in Oxford Mississippi. To learn more visit: http://ProfitOptimizationGroup.com

Adam is considered a top Internet marketing consultant for the local Internet Marketing company P.O.G. in Oxford Mississippi. To learn more visit: http://ProfitOptimizationGroup.com

What is Local Submit?

 Power of the Local Business Center

(www.google.com/local/add/)

Over the past few years Google has added their own Local ads.  They call this the Local Business Center.  This feature is equally equivalent to the Yellow Pages.  You can submit your business information to Google and they will insert that information into their local business database.  So when a search user types in the services that your business provides, your business name, phone number, and if you have one, your business website.  The downside is this; your business is along side six other businesses that happen to be your competitors.  Now your chances of a visitor clicking on your name goes down.  The same example can be applied to your ad being in your local yellow pages.

There are some ways around to monetize this traffic.  This is called search engine marketing.  During these tough economy times new customers are a key essential for your business to stay alive.  Applying Internet marketing strategies along with traffic generation will greatly increase your profits for your business.

Click here to grab more information about Local submit:

Jason is considered a top Internet marketing specialist for the local Internet Marketing company P.O.G. in Oxford Mississippi. To learn more visit: http://ProfitOptimizationGroup.com

Jason is considered a top Internet marketing specialist for the local Internet Marketing company P.O.G. in Oxford Mississippi. To learn more visit: http://ProfitOptimizationGroup.com

3 Ways Your Story Can Help Your Brand

It's Monday morning, as you enter your office the thought of it being another Monday morning runs throughout your mind. Causing your mind to wonder off in different areas. Man, this weekend was a blast! I'm actually still hungover from tailgating at the Tennessee Titans football game from the day before.

Your weekend was fun, and you start to think that your fellow employers need to hear the whole story as well. Maybe they will find it funny when I tell them how I slipped on a ice patch and busted my butt in front of a couple of hundred people. Maybe they have a similiar story about their weekend. You find this to be the source of getting your thoughts and mind off the subject of it being Monday morning and you hate Monday mornings!

Read more...

Animal Care Center in Oxford Mississippi

Trust Me, Black and White is Not in Style

(www.Animal-Care-Center.com)

This style website will not grab your visitors attention.  Black and white websites are just not, how can I put this in a nice way, effective.  Effective meaning, upon the arrival of a visitor to your site the likely hood of them becoming your customer is pretty slim.


Your site needs to look professional.  You are a professional business man or women so that means your website is also reflected as your personal image as well.  If your site doesn't look professional than who would think that you are too.


This critique is going to be short and to the point!  There is a lot of serious problems that need to be addressed here and I don't want this post to turn into a short story.  Below is some issues that the Animal Care Center in Oxford, MS needs to change.

• Get rid of the black and white
• Needs email marketing
• Google analytics has to be installed
• Adjust the alignment, Center would be the idea here
• Integrate Google Maps(street view is a cool feature to have)
• Needs a picture of the staff and location on home page
• Meta tags on all pages

So I'm only going to touch on a few of these... The whole design would be the first issue to resolve.  Seriously, black and white?  At least center your website.. A professional website can reflect a professional image of your business.  They are like peas and carrots.  They just go hand in hand.

Meta tags and Google analytics would be step two.  Correct meta tags will help your search engine rankings and Google analytics will help you monetize your traffic for more customers and profits.

All together, this site needs to be scratched and remodeled!

Jason is considered a top Internet marketing specialist for the local Internet Marketing company P.O.G. in Oxford Mississippi. To learn more visit: http://ProfitOptimizationGroup.com

Jason is considered a top Internet marketing specialist for the local Internet Marketing company P.O.G. in Oxford Mississippi. To learn more visit: http://ProfitOptimizationGroup.com