Elite Furnishings Website... Not So Elite

(elitefurnishingsofoxford.com)

Elite Furnishings is a new furniture store in Oxford located in a prime location on the square.  I've personally never shopped at Elite Furnishings but I have passed by many times and from the looks it appears to be high end merchandise... it's definitely no Cheapo Depot.  Also as their name implies, they obviously cater to the "elite" customer.  So, if this is the image that Elite Furnishings is trying to convey, they certainly are not extending that image to their website.  I'll just be honest about this one -- there is nothing elite about Elite Furnishings website.

Here is what I notice when I look at the website:

1. It just looks cheap -- there is absolutely nothing custom about this website
2. The free Flash player extends beyond the margin
3. Terrible search engine rankings for main keywords
4. No Sitemap
5. Hitcounter Should Be Axed

Elite Furnishings Website Looks Cheap.
From the "Create a free slideshow with Picnik!" to the "Free CSS Templates", everything on this website screams, "Cheap!".  However, I bet their furniture isn't cheap, so their website definitely shouldn't convey cheap... but it does.  I can't say it enough, "A businesses online presence is just as important as their offline presence".  A business website should work for you, not work against you.

The Flash Player Extends Beyond the Margin.
Take a look and you will notice that the flash player just doesn't fit in the template.  For any half experienced web developer this could be fixed in less than 5 minutes.  Besides not fitting in the template, the flash element needs to be custom, rather than just a free plugin by Picnic.  This flash slideshow looks like it belongs on somebody's Myspace profile, not on a business website... especially a business that calls themselves elite.

Terrible Search Engine Rankings For What Should Be Their Main Keywords.
According to Google search volume related to furniture in Oxford, MS there are about 485 searches each month on Google alone.  As the image below shows, Elite Furnishings is missing out on some very powerful keywords.  People that are searching for "furniture oxford ms" are obviously potential customers for Elite Furnishings.  However, those people that search for furniture in Oxford will not find the Elite Furnishings website because the website is not in the first 1000 results for any of these keywords on any major search engine!  That's terrible.  Elite Furnishings is missing out on some customers.  What's the point in owning a website if nobody is going to be able to find it on search engines?  Search engine traffic is the most valuable source of traffic and Elite Furnishings is getting none from these essential keywords.  Write it down, that's a fact.

No Sitemap.
Elite Furnishings has 130 indexed pages on Google and therefore they need an XML sitemap.  With that many pages, search engines want to see a sitemap so that they can easily find every page on the website.  This simple change would definitely help boost Elite Furnishings terrible search engine rankings (although there is much more involved to get good search engine rankings... but a sitemap helps).

Ax the Hitcounter.
Honestly, nobody cares how many visitors your website has received, plus hitcounters are not accurate anyways.  If you want detailed traffic analysis then have your webmaster install an analytics code on your site so that you can monitor your website visitors rather than showing that information to the public.


The moral of this story is that business owners can't cut corners when it comes to their businesses online presence.  A website is an extension of the business and the last thing people should think about is how cheap the site looks.  Cheap is definitely not the message that you want your online presence to convey.  I understand that businesses need to watch their expenses, but a professional website is surprisingly inexpensive these days (at least with P.O.G.).

Adam is considered a top Internet marketing consultant for the local Internet Marketing company P.O.G. in Oxford Mississippi. To learn more visit: http://ProfitOptimizationGroup.com

Adam is considered a top Internet marketing consultant for the local Internet Marketing company P.O.G. in Oxford Mississippi. To learn more visit: http://ProfitOptimizationGroup.com

The Oxford Center Has Major Website Problems

Is it theoxfordcenter.com, theoxfordcenter.net, drwooten.net, or is it oxforddentalcare.com?

(www.theoxfordcenter.com)

How many domain names do you need for your business website? Answer is very simple, 1!

Having more than one is extremely bad for you website.  Google, Yahoo, Bing and other search engines down grade you when you have more than one domain.  This is called duplicate content.  Each domain name has the exact same content.

If you do not understand what I am trying to say, open up two different browsers on your computer, on one type in the domain name drwooten.net and the other theoxfordcenter.com.  Each site will be exactly the same, each page will have the exact same content.  Even the url structure is the same.

I honestly have a list of over 15 things wrong with this website(websites) but I will only touch on the top 10 major, major issues here.

1. Duplicate content (very bad for search engines)
2. No email marketing
3. Is paying for traffic rather than free(organic) traffic
4. Has no tracking analytics
5. More than one domain name
6. URL structure of the site is way off track
7. Has no sitemap(Google doesn't know the exist basically)
8. Home page scares me!
9. Need to integrate Google Maps not Yahoo maps
10. Is on page 3 when you type in "dentist in oxford ms"..competitors are killing you there

Duplicate content:

I touched on this briefly in the beginning of this post.  Have the same exact content on more than one domain name is bad for a domain names reputation.  Scratch and delete all by one domain name and stick with that ONE and Google and other major search engines will start showing you some love.

No email marketing:

This is a simple concept here.  Stick a email opt in list on your home page, and every page within your website.  Once a visitor opts in then they are your customer for life.  For the most part, if someone gives you their name and email address this means they like you, they are interested in your services.  For more information about email marketing visit this link: Importance of Email Marketing

Paying for traffic rather than free traffic

When you type in the keyword "dentist in oxford ms" into Google theoxfordcenter.net shows up in the paid search column on the right hand side rather than the organic column underneath the google map.  There you will find all of the oxford center's competition (ex. oxforddental.com and faresedental.com) this is where you want to be.  Instead of paying for your clicks to your website you are getting your clicks for free.  Who doesn't want free traffic?

Has no tracking analytics

I say this knowing that they don't have Google's traffic tracking analytics.  In this day in time you have to have this installed(embedded) into each web page within your website.  What does this do?  It will track where your traffic comes from and how much traffic you receive. More on traffic click here: Traffic, Why It Is Important

More than one domain name

This can be explained very well, have only ONE DOMAIN NAME.  That clear enough for ya?  Redirects and cloaking domain names is a whole new ballgame.  Just stick with the basics, you are a local business that does not need to get fancy.

URL Structure is out of track

Kind of hard to touch on this subject without confusing you... here is what the "Meet The Staff" URL looks like right now, theoxfordcenter.com/view/22 .... a proper URL structure should look like this, theoxfordcenter.com/meet-the-staff .. you see the difference?  Being granular with the page titles within your website is very important.  If you don't take care of this then search engines will slap you.

Has no sitemap

This too does not help your relationship with all the search engines.  Here's the best way to explain why a sitemap is important.  When you build a house you have a foundation, your plumbing, electricity, your walls, and a roof, you have to structure your house properly for it to stay standing up.  This is the same with a website.  Each webpage on your website has to all be connected somehow.  With a sitemap it connects the dots for you.  I hope I didn't lose you on that one.  Basically you have to have a sitemap in order for your website to stay alive.

Home page scares me

Upon arriving to the home page you are greeted with a mouth.  Who wants to see a mouth and teeth when arriving to a website.  I know you are saying well this is a dental website but wouldn't you want to see a full body picture of the whole staff smiling or even a picture of the location(the building).  Toss the mouth and teeth and be normal and put up a picture of the entire staff or the building location.

Get rid of Yahoo Maps

Who uses Yahoo Maps?  Answer is, no one!  If you can put a Google link on your website than DO IT!  Besides Google Maps has the street view, have you not seen that yet?  It blows Yahoo out of the water!  Scratch Yahoo and use everything related to Google.  If you do, they will start giving you high fives.

Ranking for the keyword "dentist in oxford ms"

theoxfordcenter.com is on page number 3 for this search term.  You think anyone actually goes past page one to find a local dentist in Oxford, MS?  ummm NO!  Get rid of all but one domain name, get your URL structure right and you will be on page one.  It is that simple. Below is search volume for related keywords of dentist in oxford ms

***Hold Up! Like seeing these numbers, there's more... you can see ALL searches related to Oxford MS businesses just visit Local Search Volume page at P.O.G.

Thanks for sticking to the end here!  I really don't have anything good to say about this website.  Maybe next time!

Jason is considered a top Internet marketing specialist for the local Internet Marketing company P.O.G. in Oxford Mississippi. To learn more visit: http://ProfitOptimizationGroup.com

Jason is considered a top Internet marketing specialist for the local Internet Marketing company P.O.G. in Oxford Mississippi. To learn more visit: http://ProfitOptimizationGroup.com

Ajax Diner in Oxford Needs a Website... That Can Be Found

**This post was originally written with the assumption that Ajax does not have a website.   Please excuse that assumption-- they actually do have a website (it's not too great... gives me an idea for a website critique).  However, it was soo hard to find their website on search engines that it is almost useless to have.  The point of having a website is to receive targeted traffic from it-- to get more customers.  If no one sees your website, what's the point?  Remember, a website is an asset; it should work for you.**

Everybody in Oxford loves to take a break from their diet and eat at Ajax every once in a while (sometimes too often).  It's by far the best home-style southern cooking in town... name something better and you will get an awesome prize.  However, just because the food's great does not mean that Ajax is doing everything right from a business standpoint.  Ajax desperately needs a website... people are basically asking for it (as you will see by search engine data below).

Ajax is obviously a very successful business with a loyal customer base which gives them all the more reason to have a website.  Every successful business needs a presence on the world wide web to complement their offline presence. 

So why does Ajax need a website?  Here's two good reasons:

1. Ajax receives tons of monthly searches on major search engines
2. Ajax can incorporate Email marketing into the site and bring in more customers
   

According to search volume trends on Google alone, Ajax is one of the most highly searched restaurants in Oxford.  There are on average about 837 Google searches each month related to Ajax (See other search engine volume for oxford restaurants).  That is significant online interest to say the least.  People want to visit Ajax's website... but of course, they do not have one so these interested customers are out of luck (and who knows, maybe they chose to eat somewhere else that day).  For the same reason that 208 in Oxford needs a website, so does Ajax-- PEOPLE ARE SEARCHING FOR THEM!  You can't be in a better position as a business-- having customers look for you... searching for you.  But, without a website Ajax is not there for those valuable customers.  Business owners must realize that people this day and time are using search engines more than we ever have... we are searching for anything and everything-- including YOUR BUSINESS!  You have to be there for those searchers/customers... enough said.

Time out: If you are interested in seeing search engine volumes related to Oxford, MS business categories visit the Local Search Volume page at P.O.G.

Email marketing.  I've written about it many many times before, but that's because it is so important for small businesses... especially restaurants.  If Ajax had a nice website with an area for visitors to "Sign Up For News and Specials" they could easily send out promotional emails to their customers that entice them to come in to eat lunch or dinner.  It definitely wouldn't hurt.  The great thing about Email Marketing is that it is permission-based --customers give you permission to market to them... doesn't get any better than that.  For this reason, customer responses to email marketing campaigns are much greater than traditional marketing avenues.  Put it this way:  if you were on Ajax's email list to receive "News and Specials" and they sent out an email that said "... Bring this email in (or show it on your smartphone) and receive a free appetizer with your meal (limit one per table).", wouldn't you likely go to Ajax to eat as opposed to somewhere else that didn't offer you a free appetizer... I think so.  It's all about treating customers right and rewarding them for being so rewarding to you... offer them a reason to come to your restaurant.  That is the power of Email Marketing --direct communication with customers that have asked for you to communicate (advertise) to them.

Those are two great reasons why Ajax needs a website, but given enough time I could probably think of a million more. 

Well it's getting to be lunch time so that's enough for now... Come to think of it, I think I want some Ajax... let me pull up their menu.  Oh, wait... I can't...

Adam is considered a top Internet marketing consultant for the local Internet Marketing company P.O.G. in Oxford Mississippi. To learn more visit: http://ProfitOptimizationGroup.com

Adam is considered a top Internet marketing consultant for the local Internet Marketing company P.O.G. in Oxford Mississippi. To learn more visit: http://ProfitOptimizationGroup.com

The Ravine Restaurant Needs Some Changes

Love the look, Not so much on the Marketing...

(www.OxfordRavine.com)

The Ravine in Oxford, Mississippi is by a long shot a great fine dining restaurant here in Oxford.  I love how you can get away from "the square" and get to feel the experience of being surrounded by a unique dining experience nothing like the usual dining in town.

The Ravine, along with the owner and chef Joel Miller, is on my top 3 best dining restaurants in Oxford and he continues to impress me each and every time I make a visit to the Ravine.

...Enough about the food and the dining experience

I'm here to critique the website...

Upon the arrival to the home page, I immediately look for a email opt in form.  Email marketing is extremely important to integrate these days if you have a restaurant website.  To learn more visit this link: Importance of an opt in list 

The goods and some minor changes:

1. Menu is on the website instead of a redirect to a pdf file.. this is good for the search engines. (I see so many restaurants that just have a pdf version of their menu... no good)
   
2. Love the photo gallery it's good to let your customers realize what kind of person you are outside of the restaurant, and the sneak peaks of the homemade favorites, ice cream and pasta is great!
3. Media page is good! The Facebook link is a good feature, but that needs to be on the home page and every page, add Twitter these days as well.
4. Guest rooms is great! But needs to have a place where your visitors can check for availability.
5. "Our Story" page is great to have on a website.. there needs to be a picture on this page.. of Joel and Cori, picture of the restaurant, or picture of Joel cooking in the kitchen, that would keep your visitors on this page longer, resulting in them reading the entire page of great content about the history of the Ravine.

The visitor counter at the bottom of the home page needs to go!

I know you might be saying well its good to see how much traffic you get and on what days it gets the most traffic.. etc..  That is good to know but not good to let your visitors see.  Back in 2000 this was popular, new technology these days allows you to track these stats and other detailed stats such as: where your traffic is coming from -- search engines, Facebook, Google, etc...; which keywords your visitors search for to find you on Google.. etc.

This feature is free and who better else to give something away for free.. yep.. you guessed it.. GOOGLE!  There is a tool called Google Analytics and this tracking code can be installed on all your pages within your website so it can track ALL your traffic.  Very important data to have and understand when owning a business website.  A simple analysis plus a minor change here and there can drastically increase your profits!

TIMEOUT! Important Fact Here: To View the Local Searches related to restaurants in Oxford, MS visit this link: Restaurants in Oxford Mississippi

Here's a screen shot of Bed and Breakfast searches on Google

(related to Oxford, MS)

Overall I give the Ravine's website a 6 and a hook!  The email marketing is important, the header image needs to be a clickable link to the home page and detailed analytics also needs to be added.

*Next time you find yourself wondering where to eat on Sunday.. Make a stroll out to the Ravine, you will not be disappointed.  I guarantee you will enjoy all the yummies they have on their menu!  On top of that I wish all the success to the Ravine in 2010!

Jason is considered a top Internet marketing specialist for the local Internet Marketing company P.O.G. in Oxford Mississippi. To learn more visit: http://ProfitOptimizationGroup.com

Jason is considered a top Internet marketing specialist for the local Internet Marketing company P.O.G. in Oxford Mississippi. To learn more visit: http://ProfitOptimizationGroup.com