What is Local Submit?

 Power of the Local Business Center

(www.google.com/local/add/)

Over the past few years Google has added their own Local ads.  They call this the Local Business Center.  This feature is equally equivalent to the Yellow Pages.  You can submit your business information to Google and they will insert that information into their local business database.  So when a search user types in the services that your business provides, your business name, phone number, and if you have one, your business website.  The downside is this; your business is along side six other businesses that happen to be your competitors.  Now your chances of a visitor clicking on your name goes down.  The same example can be applied to your ad being in your local yellow pages.

There are some ways around to monetize this traffic.  This is called search engine marketing.  During these tough economy times new customers are a key essential for your business to stay alive.  Applying Internet marketing strategies along with traffic generation will greatly increase your profits for your business.

Click here to grab more information about Local submit:

Jason is considered a top Internet marketing specialist for the local Internet Marketing company P.O.G. in Oxford Mississippi. To learn more visit: http://ProfitOptimizationGroup.com

Jason is considered a top Internet marketing specialist for the local Internet Marketing company P.O.G. in Oxford Mississippi. To learn more visit: http://ProfitOptimizationGroup.com

Importance of an Opt in List with Email Marketing

Email Marketing at its Best

Email marketing should be implemented into your business website in order to capture a name and email address of the visitors that visit your website that might be interested in your services.  By capturing the visitors name and email address this is like them actually setting foot into your business building and having a look around your business, and them leaving your business with a purchase of your product or service and at the same time you now know they are at least interested in returning to you (the business).

The opt in list is a must for email marketing, without it you can’t capture their name and email.  That’s a pretty simple concept there.  No opt in list, no name and email address. No name and email, no potential returning customer.

By capturing and name and email address, it’s equivalent to that visitor coming into your store or business and purchasing a product or service. 

This is marketing, so you do have to actually market to your opt in list.  3 important steps to take while marketing your opt in list.

1.        Above the Fold:  This means you put your opt in list on your web page above the fold.  What is above the fold mean?  When you first arrive to a website, what you see is above the fold.  Do not scroll down and you are above the fold.  Catching the attention of your visitor prior to them having to scroll down and see the opt in list is extremely important.
2.        Call to Action:  In order for someone to enter their name and email address there needs to me a reason why they should give you their name and email address.  Give them something for free.  Information, product, a report, research studies, or an eBook.  The headline needs to be a call to action description: ex. Receive my FREE eBook about How To Train Your Dog.  Value is the important factor here.  Give your visitors a reason why they should enter their name and email address, good reason would be giving them some free valuable content or product (eBook).
3.        The Actual Emails:  Once they enter their name and email address they are a customer for life.  The method to sending them emails is important as well.  You want them to return to your website, you want them to buy from you again.  In order to do so you don’t want run them off buy spamming their email inbox ten times a day.  Structure your email sending to a few days in between.  Just don’t send all your emails at one time.

 So, take care of your email opt ins and in return they will take care of you.  It’s kind of like your customer service at your store or office.  You treat your clients and customers well while they are in your store they will remember that and return to your store to buy something from you in the future. 

Be good to your email list and give them free quality content and services.  They will respect that, by doing so they will network for you and tell their friends and family about how good you treat them.  In turn, you get more customers, more sales, and more profits.  That right there can make any business owner a very happy person.  For more info click here >> Email Marketing

Jason is considered a top Internet marketing specialist for the local Internet Marketing company P.O.G. in Oxford Mississippi. To learn more visit: http://ProfitOptimizationGroup.com

Jason is considered a top Internet marketing specialist for the local Internet Marketing company P.O.G. in Oxford Mississippi. To learn more visit: http://ProfitOptimizationGroup.com

Search Engine Marketing is For Internet Specialist Only

I continue to see more and more people tweeting and blogging about search engine marketing like they understand and know it like the palm of their hand. Being considered as an Internet specialist, this can really get to me sometimes. The reason is not because I am jealous of all the content out there about this topic, it’s because more than 80% of this content is random jiberish.

As we all know there is A LOT of content on the Internet. There are billions and billions of web pages on the web as of today and billions continue to be published every year. Most of the new content is just rewritten content about the already existed content. Basically someone finds an article or blog post like this one. Copy and paste it into their Microsoft Word and just rewrites the whole article sentence by sentence, paragraph by paragraph in their own words. This results in replicated jiberish.

What can unique writers, like me and others, do to stop this from happening? Nothing, absolutely nothing. Once you publish your content on the Internet it is free to view by anyone. That’s just the price you have to pay for doing so. For most people, like myself, I write and publish content on the web to educate and enlighten the users on the web -- not for my content (idea) to be taken from someone that is not an Internet specialist but to be read and acknowledged to be good, quality content.

This is exactly why a good search engine marketing strategy comes into play. Search engines are smart, very smart. The algorithms within Google are by far the best on the web. For this reason, website owners need a creative Internet marketing strategy in order to receive decent levels of traffic.

Marketing on search engines requires precision research. Without thorough research you are getting way ahead of yourself. There are three steps to search engine marketing.

1. Keyword Research: Researching the correct targeted keywords for your website is priority numero uno. Before you dive into a niche or market, proper research for the targeted search terms (keywords) is extremely important and tedious (...at times). Only an experienced Internet Specialist will be able to find the correct keyword phrases that turn out to be golden nuggets for your business.
   
   
2. Competition Analysis: Who are you going after? You have to study your competition to see if it is worth your time and effort before you jump into a market or niche. Doing this before you start your full-on marketing campaign can make or break you. Diving into a market that is heavily competitive is not the right idea here, trust me.
   
   
3. Customer Research: Knowing and understanding your customers and maybe your next potential client is step three. Researching your targeted customer can boost your sales and production by an easy 100%. Is your customer in a passionate market? Do you have the answer to a potential clients problem? You should.
   

Information that educates your buyer/customer is important for your business or niche market to become extremely successful on the Internet. Understand that quality is ten times better than quantity these days! I encourage everyone to start writing their own content. This is called unique content and if you start doing this from the beginning, then Google and other major search engines will start to like you and your content.

Jason is considered a top Internet marketing specialist for the local Internet Marketing company P.O.G. in Oxford Mississippi. To learn more visit: http://ProfitOptimizationGroup.com

Jason is considered a top Internet marketing specialist for the local Internet Marketing company P.O.G. in Oxford Mississippi. To learn more visit: http://ProfitOptimizationGroup.com