Downtown Grill in Oxford MS Has Some Issues

Downtown Grill's Website Has Some

Good and Bad
(www.DowntownGrill.net)

       If you are a local Oxford native like me, you may have step foot into one of Oxford's premium Dining experiences on The Square. Downtown Grill Restaurant has been around for several years now and it sits in a prime location on the northwest side of downtown Oxford, MS. Serving both lunch and dinner it can sure hit the spot if you are looking for high quality food and dining atmosphere.


Enough of me propping up the restaurant, I'm not here to tell you how good the food is. I can leave that to the food columnists, (such as the well known and respective Oxford native John T. Edge) to handle all that.

We critique websites, and just so happens on this day Downtown Grill gets to be it. I'll give them a overall rating of 6 (scale of 1 to 10). The big hit they take is that there whole site is in flash and these days that is not cool for the BIG GUYS (Google, Yahoo, and Bing). Yep! I'm talking about the major search engines. If you don't know much about the importance of these big guns then I suggest you read this blog: Traffic, why it it so important

Upon arriving to their home page http://downtowngrill.net my first search is for a email opt in list. This day in time visitors to your business website is like having then step foot into your actual restaurant. Email marketing needs to be implemented into your marketing strategy. Come on people this is 2010!

1. Each page within their site is not indexed in Google (see video below for details).
2. Needs a name and email opt in list (this is called Email Marketing).
3. All flash - Not good these days, maybe 4 years ago.
4. No actual content
5. Although the flash looks good, still not good for search engines.
6. It is user friendly -- easy to navigate

People search these days, right? Well if you don't know by now Google is the #1 most visited website on the web. There are over 31 billions searches each month on Google alone and Google only makes up 60% of all searches on the whole Internet!

Facts about Downtown Grill Google searches each month:

1. downtown grill oxford ms - 170 searches a month
2. downtown grill oxford - 260 searches a month

Here's some screen shots:

 -------The overall point with this is they are getting searches for the term Downtown Grill which results into visitors to your page, why not put up an email opt in list on the home page.  Capture there name and email and they are customers for life basically.  Send them updates about the restaurant, throw out some coupons etc.  During these times of a bad economy the name of the game is getting new customers to set foot into your restaurant and this is an important factor.

I'm done here, more critiquing is in the video below... 

Jason is considered a top Internet marketing specialist for the local Internet Marketing company P.O.G. in Oxford Mississippi. To learn more visit: http://ProfitOptimizationGroup.com

Jason is considered a top Internet marketing specialist for the local Internet Marketing company P.O.G. in Oxford Mississippi. To learn more visit: http://ProfitOptimizationGroup.com