Plain and Simple is NOT the Best Thing
La Rousse Salon in Oxford, MS could use a new look. Their business location is in a prime spot, being on The Square but with a prime spot of a professional business also needs to come with a professional website. Your image is extremely important in business both offline marketing and online marketing. Considering where technology is today and where it continues to be focused on in the future, the Internet can not and should not be overlooked by any profession. With that being said... Here goes the critique of La Rousse Salon...
...Where should I start is a hard question to answer
The overall design is a key component in providing a professional image for your business website. This is something that La Rousse lacks a lot of. As soon as you land on the home page the thought of "great another one" meaning another business that has a lot of potential but lacks the image in profession when it comes to their web design. As technology changes each year so does marketing and design. You have to be on top of your game to stay alive during these rough times that our economy is going through. An updated website is a *must* for La Rousse. Head over to Bethany's Spa and Salon.. now this is an up to date Salon website. Time for a change La Rousse Salon!
More content! More content! Add some more content to the site and this will help out a lot. Your visitors to your website will stay on your website longer resulting in educating your new potential customers about who you are and your staff. Give us your story! Your story is part of branding. How did you come about? What motivated you to start your business? Believe it or not people (your customers) want to know this.
Location? This is were Google Maps comes into play. Have you seen their new feature? Street view? You can actually see your business building on Google Maps now. Add that to your site along with a location page. This is a start for more content. Here is the street view of La Rousse Salon Click Here
Your competitors are out doing you What I mean by this statement is, your competitors like Bethany's Spa and Salon have higher search engine rankings for the search term "salons in oxford ms". Why is this? Because their site is new and updated and they also have a lot more content on their website... Now do you see the importance of content for any business website? I hope you do.. To show you proof here is a screenshot of the organic rankings for the search term "salons in oxford ms"
For More Search Volume Results Visit Salon Search Volume
Jason is considered a top Internet marketing specialist for the local Internet Marketing company P.O.G. in Oxford Mississippi. To learn more visit: http://ProfitOptimizationGroup.com
Jason is considered a top Internet marketing specialist for the local Internet Marketing company P.O.G. in Oxford Mississippi. To learn more visit: http://ProfitOptimizationGroup.com
I've just read a bunch of your "Very Bad Web Design in Oxford" critiques....people in glass houses and all that.
ReplyDeleteYou have obviously created this blog as an attempt to drive traffic towards your own business and feel that if you critique other's sites under the guise of an open forum, they may want to turn to you to help them out.
Well first of all why don't you offer them a solution worth paying money for. You harp on about "bad design" and the techniques that people can use to rise up the search engine ranking but you should critique your own company site and the sites you have created before addressing other people's shortcomings.
Table based design (is it still 1999?), uninspired repetitive content, cold stock photos, repeating images, elements breaking out of containers, poor color palettes etc.
Are you really passionate about web standards design (which as I'm sure you know is the foundation for any SEO campaign)? Or are you more interested in throwing random Google keyword results around and some pretty basic untruths about search engine algorithms in the hope that you can pull a fast one over Oxford small business owners who may not be as knowledgeable about new media and marketing as those in larger cities with a longer established search marketing community?