The Downtown Oxford Inn is a great hotel (I know personally, I've stayed there a few times) with a superior location. However, The Downtown Oxford Inn's location is not the only thing that is superior; their website is superior as well. Honestly, I believe this website is one of the best that I have seen in a long time. DowntownOxfordInn.com is a perfect example of a website that is considered a true asset to the business... it works for them -- not against them.
Here are just a couple of aspects that are great about this site:
- Everything that is important to the visitor is above the fold
- They have an E-mail opt-in (also above the fold)
- Flash element is perfect
- Great Search engine rankings
All Important Information Is Above The Fold.
The designers of downtownoxfordinn.com definitely know what users want to see when they arrive at a website. All the important elements on this website can be accessed without having to scroll down. Perfect! It really doesn't get much better than that. The menu structure is also perfect. It is coded in HTML so search engines can read each menu item. Many sites just create images with text on them for their menu... search engines cannot read images.
The three elements below the menu ("Quick Reservations", "Take A Tour", "Stay In Touch") are laid out perfectly and I am sure they get plenty of action because it is right there just above the fold when you land on any page within the site.
By now, if you have read this blog for any length of time, you are completely aware how much of an advocate I am of e-mail marketing. This is another major plus for Downtown Oxford Inn's website. Now, I know that most people are thinking, "Who would want to receive a newsletter from a hotel?" Well, you are right... probably not that many people. However, I am sure that Downtown Oxford Inn does have a sizable e-mail marketing list and the people that actually do receive the newsletter are also offered discounts and other ammenities. E-mail marketing is just a great way to establish a relationship with your customers and to reward them for being your customer. This creates REPEAT BUSINESS!
The Flash Element Is Great.
When a visitor first arrives at downtownoxfordinn.com, the first thing he is likely to see is the flash element. Sometimes, I see many websites that completely overdo the flash... which is not good for search engines at all. Not here. The flash element is actually very attractive and quite welcoming. That's really all I can say about it. It just works for them.
Downtown Oxford Inn Knows The Importance of SEO.
Wow. Right now I am completely shocked at how great the search engine optimization work is for downtownoxfordinn.com. I just ran a ranking report for 12 popular keywords related to "hotels in oxford ms" and Downtown Oxford Inn absolutely dominates these keywords. According to local search volumes related to "oxford ms hotels" there are about 11,546 Google searches each month! That is a HUGE amount of interest for any keyword related to Oxford (see more local business categories Google search volumes). With that many searches each month, Downtown Oxford Inn obviously saw how being at the top of search engines could benefit their business. Take a look at their rankings for the high volume keywords. It really is incredible.
This information tells me one thing. Downtown Oxford Inn dominates the hotel market in Oxford. Bottom line. That right there is why Search Engine Optimization (SEO) is so valuable to any business.
Adam is considered a top Internet marketing consultant for the local Internet Marketing company P.O.G. in Oxford Mississippi. To learn more visit: http://ProfitOptimizationGroup.com
Adam is considered a top Internet marketing consultant for the local Internet Marketing company P.O.G. in Oxford Mississippi. To learn more visit: http://ProfitOptimizationGroup.com
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