Everybody in Oxford loves to take a break from their diet and eat at Ajax every once in a while (sometimes too often). It's by far the best home-style southern cooking in town... name something better and you will get an awesome prize. However, just because the food's great does not mean that Ajax is doing everything right from a business standpoint. Ajax desperately needs a website... people are basically asking for it (as you will see by search engine data below).
Ajax is obviously a very successful business with a loyal customer base which gives them all the more reason to have a website. Every successful business needs a presence on the world wide web to complement their offline presence.
So why does Ajax need a website? Here's two good reasons:
- Ajax receives tons of monthly searches on major search engines
- Ajax can incorporate Email marketing into the site and bring in more customers
According to search volume trends on Google alone, Ajax is one of the most highly searched restaurants in Oxford. There are on average about 837 Google searches each month related to Ajax (See other search engine volume for oxford restaurants). That is significant online interest to say the least. People want to visit Ajax's website... but of course, they do not have one so these interested customers are out of luck (and who knows, maybe they chose to eat somewhere else that day). For the same reason that 208 in Oxford needs a website, so does Ajax-- PEOPLE ARE SEARCHING FOR THEM! You can't be in a better position as a business-- having customers look for you... searching for you. But, without a website Ajax is not there for those valuable customers. Business owners must realize that people this day and time are using search engines more than we ever have... we are searching for anything and everything-- including YOUR BUSINESS! You have to be there for those searchers/customers... enough said.
Time out: If you are interested in seeing search engine volumes related to Oxford, MS business categories visit the Local Search Volume page at P.O.G.
Email marketing. I've written about it many many times before, but that's because it is so important for small businesses... especially restaurants. If Ajax had a nice website with an area for visitors to "Sign Up For News and Specials" they could easily send out promotional emails to their customers that entice them to come in to eat lunch or dinner. It definitely wouldn't hurt. The great thing about Email Marketing is that it is permission-based --customers give you permission to market to them... doesn't get any better than that. For this reason, customer responses to email marketing campaigns are much greater than traditional marketing avenues. Put it this way: if you were on Ajax's email list to receive "News and Specials" and they sent out an email that said "... Bring this email in (or show it on your smartphone) and receive a free appetizer with your meal (limit one per table).", wouldn't you likely go to Ajax to eat as opposed to somewhere else that didn't offer you a free appetizer... I think so. It's all about treating customers right and rewarding them for being so rewarding to you... offer them a reason to come to your restaurant. That is the power of Email Marketing --direct communication with customers that have asked for you to communicate (advertise) to them.
Those are two great reasons why Ajax needs a website, but given enough time I could probably think of a million more.
Well it's getting to be lunch time so that's enough for now... Come to think of it, I think I want some Ajax... let me pull up their menu. Oh, wait... I can't...
Adam is considered a top Internet marketing consultant for the local Internet Marketing company P.O.G. in Oxford Mississippi. To learn more visit: http://ProfitOptimizationGroup.com
Adam is considered a top Internet marketing consultant for the local Internet Marketing company P.O.G. in Oxford Mississippi. To learn more visit: http://ProfitOptimizationGroup.com
The point of having a website is to receive targeted traffic from it-- to get more customers.
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