Love the look, Not so much on the Marketing...
The Ravine in Oxford, Mississippi is by a long shot a great fine dining restaurant here in Oxford. I love how you can get away from "the square" and get to feel the experience of being surrounded by a unique dining experience nothing like the usual dining in town.
The Ravine, along with the owner and chef Joel Miller, is on my top 3 best dining restaurants in Oxford and he continues to impress me each and every time I make a visit to the Ravine.
...Enough about the food and the dining experience
I'm here to critique the website...
Upon the arrival to the home page, I immediately look for a email opt in form. Email marketing is extremely important to integrate these days if you have a restaurant website. To learn more visit this link: Importance of an opt in list
The goods and some minor changes:
- Menu is on the website instead of a redirect to a pdf file.. this is good for the search engines. (I see so many restaurants that just have a pdf version of their menu... no good)
- Love the photo gallery it's good to let your customers realize what kind of person you are outside of the restaurant, and the sneak peaks of the homemade favorites, ice cream and pasta is great!
- Media page is good! The Facebook link is a good feature, but that needs to be on the home page and every page, add Twitter these days as well.
- Guest rooms is great! But needs to have a place where your visitors can check for availability.
- "Our Story" page is great to have on a website.. there needs to be a picture on this page.. of Joel and Cori, picture of the restaurant, or picture of Joel cooking in the kitchen, that would keep your visitors on this page longer, resulting in them reading the entire page of great content about the history of the Ravine.
The visitor counter at the bottom of the home page needs to go!
I know you might be saying well its good to see how much traffic you get and on what days it gets the most traffic.. etc.. That is good to know but not good to let your visitors see. Back in 2000 this was popular, new technology these days allows you to track these stats and other detailed stats such as: where your traffic is coming from -- search engines, Facebook, Google, etc...; which keywords your visitors search for to find you on Google.. etc.
This feature is free and who better else to give something away for free.. yep.. you guessed it.. GOOGLE! There is a tool called Google Analytics and this tracking code can be installed on all your pages within your website so it can track ALL your traffic. Very important data to have and understand when owning a business website. A simple analysis plus a minor change here and there can drastically increase your profits!
TIMEOUT! Important Fact Here: To View the Local Searches related to restaurants in Oxford, MS visit this link: Restaurants in Oxford Mississippi
Here's a screen shot of Bed and Breakfast searches on Google
(related to Oxford, MS)
Overall I give the Ravine's website a 6 and a hook! The email marketing is important, the header image needs to be a clickable link to the home page and detailed analytics also needs to be added.
*Next time you find yourself wondering where to eat on Sunday.. Make a stroll out to the Ravine, you will not be disappointed. I guarantee you will enjoy all the yummies they have on their menu! On top of that I wish all the success to the Ravine in 2010!
Jason is considered a top Internet marketing specialist for the local Internet Marketing company P.O.G. in Oxford Mississippi. To learn more visit: http://ProfitOptimizationGroup.com
Jason is considered a top Internet marketing specialist for the local Internet Marketing company P.O.G. in Oxford Mississippi. To learn more visit: http://ProfitOptimizationGroup.com
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